Internet marketing

Internet marketing, also referred to as web marketing, online marketing, or eMarketing, is the marketing of products or services over the Internet.

The Internet has brought many unique benefits to marketing, one of which being lower costs for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium. Internet marketing is sometimes considered to have a broader scope because it refers to digital media such as the Internet, e-mail, and wireless media; however, Internet marketing also includes management of digital customer data and electronic customer relationship management (ECRM) systems.

Internet marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sales. Internet marketing does not simply entail building or promoting a website, nor does it mean placing a banner ad on another website. Effective Internet marketing requires a comprehensive strategy that synergizes a given company's business model and sales goals with its website function and appearance, focusing on its target market through proper choice of advertising type, media, and design.

Internet marketing also refers to the placement of media along different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008 The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting upward of 2,500 pieces of data on average per user per month.^[1]

do you know

All About Snow was developed to provide you with a wealth of information about snow. Visit ourQuestion and Answer section, Q & A, where you will find answers to the snow questions that we have received. For fun and interesting bits of trivia, visit our Facts section. The Snow Gallery contains historic photos of blizzards and snow from the National Weather Service.

See Also

NSIDC's Cryosphere Glossary to search and browse terms related to snow in NSIDC's comprehensive cryospheric glossary.

Our Have Snow Shovel, Will Travel brochure chronicles snow removal activities in the United States.

Avalanche Awareness answers ten common questions about avalanches. The Blizzards of 1996 also answers questions, provides weather maps and images, and includes links to other notable storms. Have Snow Shovel, Will Travel describes how we have dealt with snowstorms in cities in the United States since the 1700's.

Site Credits/More Information

NSIDC would like to thank Nolan J. Doesken, Colorado Climate Center in the Department of Atmospheric Science at Colorado State University, and Arthur Judson. All of the definitions in the glossary, all of the facts in our fact sheet, and many of our questions and answers appear in The Snow Booklet by Doesken and Judson, U.S. Forest Service Alpine Snow and Avalanche Project, retired.